Finnish gaming operator Paf Consulting has recently announced its acquisition of Latvian William Hill and Mr Green operations from 888 Holdings. This acquisition marks a significant expansion for Paf Consulting, as it seeks to strengthen its position in the online gaming industry.
Paf Consulting is a subsidiary of the Åland Islands-based gaming company Paf, which was founded in 1966. The company operates both land-based and online casinos, as well as offering sports betting services. Paf Consulting, which was established in 2017, focuses on the development and management of online gaming platforms.
William Hill and Mr Green are two well-known brands in the online gaming industry. William Hill, which was founded in 1934, is one of the largest bookmakers in the UK and has a strong presence in the online gaming market. Mr Green, which was founded in 2007, is a popular online casino operator with a strong focus on responsible gaming.
888 Holdings, which acquired William Hill and Mr Green operations in Latvia in 2018, has decided to sell these assets to Paf Consulting as part of its strategy to focus on its core markets. The acquisition is expected to be completed by the end of 2021, subject to regulatory approvals.
The acquisition of William Hill and Mr Green operations in Latvia is a strategic move for Paf Consulting. It will allow the company to expand its customer base and offer a wider range of gaming products and services. Paf Consulting has stated that it plans to invest in the development of these brands and enhance their offerings to customers.
The acquisition also strengthens Paf Consulting’s position in the Baltic region, where it already operates in Estonia and Lithuania. The Baltic region is a growing market for online gaming, with increasing demand for mobile gaming and sports betting services.
Paf Consulting’s acquisition of William Hill and Mr Green operations in Latvia is a significant development in the online gaming industry. It demonstrates the continued consolidation of the industry, as companies seek to expand their reach and offerings to customers. The acquisition is also a positive sign for the Baltic region, as it shows that the region is an attractive market for online gaming operators.
In conclusion, Paf Consulting’s acquisition of William Hill and Mr Green operations in Latvia is a strategic move that will strengthen the company’s position in the online gaming industry. It will allow Paf Consulting to expand its customer base and offer a wider range of gaming products and services. The acquisition is also a positive sign for the Baltic region, as it shows that the region is an attractive market for online gaming operators.
