FDJ, the French national lottery operator, has recently announced its plans to acquire Premier Lotteries Ireland (PLI) for a staggering €350 million. This move marks FDJ’s expansion into the Irish lottery market and is expected to solidify its position as one of the leading lottery operators in Europe.
PLI, which currently operates the Irish National Lottery, has been a key player in the Irish gaming industry since it was awarded the license to operate the lottery in 2014. With annual sales exceeding €800 million, PLI has successfully managed to grow the Irish National Lottery and contribute significantly to good causes in Ireland.
The acquisition of PLI by FDJ is seen as a strategic move to expand its footprint in Europe and tap into the lucrative Irish market. FDJ, which already operates the French national lottery and holds a strong presence in several European countries, aims to leverage PLI’s expertise and experience to further enhance its lottery operations.
One of the key benefits of this acquisition is the opportunity for FDJ to introduce its innovative lottery offerings to the Irish market. FDJ has been at the forefront of technological advancements in the lottery industry, introducing digital platforms and mobile applications that have revolutionized the way people play and engage with lotteries. By bringing these innovations to Ireland, FDJ aims to enhance the overall lottery experience for Irish players and attract a wider audience.
Furthermore, this acquisition also presents an opportunity for FDJ to strengthen its commitment to responsible gaming practices. FDJ has been recognized for its responsible gaming initiatives, implementing measures to prevent excessive gambling and protect vulnerable players. By extending these practices to PLI’s operations, FDJ aims to promote a safe and secure gaming environment in Ireland.
The acquisition of PLI by FDJ is subject to regulatory approvals and is expected to be completed by early 2022. Once finalized, FDJ will take over the operations of the Irish National Lottery, including the management of its retail network and the development of new lottery games.
This move by FDJ signifies its ambition to become a major player in the global lottery industry. With its extensive experience, technological advancements, and commitment to responsible gaming, FDJ is well-positioned to bring about positive changes in the Irish lottery market. This acquisition not only benefits FDJ and PLI but also holds great potential for the Irish gaming industry as a whole.
