Entain, a leading global sports betting and gaming company, has recently announced its acquisition of 365Scores, a popular sports results application. This move is part of Entain’s strategy to expand its digital presence and offer customers a more personalized and engaging sports betting experience.
365Scores is a mobile app that provides real-time scores, news, and highlights for a variety of sports, including football, basketball, tennis, and cricket. The app has over 30 million users worldwide and is available in multiple languages. With this acquisition, Entain aims to integrate 365Scores’ technology into its existing sports betting platforms to enhance the user experience.
One of the key benefits of this acquisition is that it will allow Entain to offer customers more personalized and relevant sports betting options. By leveraging 365Scores’ data and analytics capabilities, Entain can provide users with tailored recommendations based on their preferences and betting history. This will not only improve the user experience but also increase customer engagement and loyalty.
In addition to enhancing its sports betting platforms, Entain also plans to leverage 365Scores’ technology to expand its reach in emerging markets. With its extensive user base in countries such as India and Brazil, 365Scores provides Entain with a valuable foothold in these regions. This will enable the company to tap into new customer segments and drive growth in these markets.
Commenting on the acquisition, Shay Segev, CEO of Entain, said: “We are delighted to welcome 365Scores to the Entain family. This acquisition is an important step in our journey to become the world leader in sports betting and gaming. By combining 365Scores’ cutting-edge technology with our industry-leading platforms, we will be able to offer customers an unrivaled sports betting experience.”
Overall, Entain’s acquisition of 365Scores is a strategic move that will enable the company to enhance its digital capabilities, offer more personalized sports betting options, and expand its reach in emerging markets. With the sports betting industry continuing to grow rapidly, this acquisition positions Entain for long-term success and growth.
