Denmark’s gambling regulator, Spillemyndigheden, has announced that it will work alongside the Consumer Ombudsman and the Gambling Board to step up efforts to stop gambling companies’ illegal marketing of games in Denmark.
The new agreement was required to streamline efforts by the Consumer Ombudsman, the Gambling Board and the Gambling Authority to tackle illegal marketing. Prior to the agreement, the authorities would operate individually when illegal operations were identified. This would lead to duplicate investigations.
The Gambling Advertising Board will now forward cases to the Consumer Ombudsman or the Gambling Authority if gaming companies do not comply with the board’s initial approach, or if the board finds violations of the authorities’ rules by a company.
The Consumer Ombudsman and the Gambling Authority will then potentially report the matter to the Gambling Advertising Board if a company breaks the industry’s code of conduct. This will only be the case if the company doesn’t break the rules managed by either the Consumer Ombudsman or the Gambling Authority.
At present, the Consumer Ombudsman and the Gambling Authority carry out supervision in various areas in relation to the marketing of games. The Consumer Ombudsman is responsible for the supervision of gambling companies’ compliance with the Marketing Act, as well as other consumer protection rules, while the Gambling Authority supervises compliance with the rules on the marketing of games in section 36, subsection of the Gambling Act. 1, as well as the rules on sales promotion measures in relevant gaming announcements.
The Gaming Advertising Board, which is a board set up by operators in the gaming industry, handles complaints about gaming companies’ marketing that is in breach of the industry’s code of conduct. The purpose of the code is to strengthen the social responsibility of the industry’s marketing towards vulnerable groups and children, as well as to limit gambling addiction.
The authorities and the board will continue to operate in this way. However, the agreement now means that they will regularly inform each other of relevant cases, as well as hold annual meetings.
In a press release, Consumer Ombudsman Torben Jensen says:
“Our new cooperation agreement with the Gambling Authority and the Gambling Advertising Board strengthens our supervision of gambling companies’ marketing. The agreement involves better internal communication, ensures coordination and prevents duplication of work, which benefits consumers.”
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In recent years, Denmark has seen a rise in illegal gambling marketing, prompting the country’s regulator to increase its efforts to combat this issue. The Danish Gambling Authority (DGA) has been working tirelessly to crack down on illegal advertising practices by online gambling operators, who often target vulnerable individuals with misleading or deceptive promotions.
One of the main tactics used by illegal gambling operators is to target Danish consumers through online advertisements, social media campaigns, and other digital marketing channels. These operators often use tactics such as offering free bets, bonuses, or other incentives to entice individuals to sign up and gamble on their websites. However, many of these operators are not licensed or regulated by the DGA, making their activities illegal under Danish law.
To combat this issue, the DGA has been working closely with other regulatory bodies, law enforcement agencies, and industry stakeholders to identify and shut down illegal gambling operators. The regulator has also implemented stricter guidelines for online gambling advertising, requiring operators to obtain a license and adhere to strict regulations when promoting their services to Danish consumers.
In addition to cracking down on illegal advertising practices, the DGA has also been working to educate the public about the risks associated with illegal gambling and how to identify and avoid these operators. The regulator has launched awareness campaigns and initiatives to help individuals understand the importance of gambling responsibly and only using licensed and regulated operators.
Overall, Denmark’s regulator is taking a proactive approach to combatting illegal gambling marketing and protecting consumers from falling victim to deceptive practices. By increasing enforcement efforts, implementing stricter regulations, and educating the public about the risks associated with illegal gambling, the DGA is working to create a safer and more transparent online gambling environment for Danish consumers.
