Boyd Interactive has agreed a deal to acquire Resorts Digital, the online gambling operations of Atlantic City’s Resorts casino.
Speaking to the associated press, Mark Giannantonio, president of Resorts, said that the deal had been agreed earlier this year and was finalized on September 1st but stopped short of releasing any financial details.
“We are confident that this transaction will propel Resorts Digital’s proven success over the past decade to a new level through the scale of Boyd Interactive and its market-leading platform.”
He went on to add that following the deal, Resorts Digital will operate under the sports betting and internet gambling licenses held by Resorts Casino.
The two companies will take part in cross-promotion, with Resorts showcasing the ResortsCasino.com brand at its physical casino location, while ResortsCasino.com will promote Resorts Casino Hotel in Atlantic City to its online audience.
Resorts Casino will also maintain its partnerships with other online gambling platforms, including DraftKings, Penn Gaming, PokerStars, and ESPNBET.
Giannantonio added:
“This marketing relationship will benefit both companies in the long term.”
In its own statement, Boyd Gaming said:
“The acquisition is consistent with Boyd Gaming’s strategy of building a profitable regional iGaming business integrated with our existing nationwide portfolio.
New Jersey has long been one of the nation’s leading iGaming states, and we look forward to further growing our presence in that state’s online gaming market in partnership with Resorts Casino in Atlantic City.”
According to the company’s most recent reports to the New Jersey Division of gaming Enforcement, online operations have outperformed land-based operations by a significant amount in the first eight months of 2024. Those reports reveal that Resorts Digital generated $573 million, five times the $109 million in revenue that the casino resort generated during that time.
Olivia has worked as an editor and writer for major brands across multiple niches. She now focuses on the iGaming and sports betting industries.
Boyd Gaming Corporation, a leading casino entertainment company, recently announced the completion of its acquisition of Resorts Digital, an online gaming and sports betting platform. This strategic move marks Boyd Gaming’s entry into the rapidly growing online gaming market and further solidifies its position as a key player in the industry.
Resorts Digital, which operates under the Resorts Casino Hotel brand in Atlantic City, has established itself as a prominent player in the online gaming space, offering a wide range of casino games and sports betting options to customers in New Jersey. By acquiring Resorts Digital, Boyd Gaming gains access to a new market and expands its reach to a broader audience of online gaming enthusiasts.
Keith Smith, President and CEO of Boyd Gaming, expressed his excitement about the acquisition, stating that it aligns with the company’s long-term growth strategy and enhances its ability to provide innovative gaming experiences to customers. He emphasized the importance of diversifying Boyd Gaming’s revenue streams and leveraging the expertise of Resorts Digital’s team to drive future growth in the online gaming sector.
The acquisition of Resorts Digital comes at a time when the online gaming market is experiencing significant growth, fueled by the increasing popularity of mobile gaming and the legalization of sports betting in several states across the US. With this acquisition, Boyd Gaming is well-positioned to capitalize on these trends and establish a strong presence in the digital gaming space.
In addition to expanding its online gaming offerings, Boyd Gaming also plans to leverage Resorts Digital’s technology and expertise to enhance its land-based casino operations. By integrating online and offline gaming experiences, Boyd Gaming aims to create a seamless and immersive experience for customers across all platforms.
Overall, Boyd Gaming’s acquisition of Resorts Digital represents a significant milestone for the company and underscores its commitment to innovation and growth in the gaming industry. With this strategic move, Boyd Gaming is poised to capitalize on the opportunities presented by the evolving landscape of online gaming and position itself for long-term success in this dynamic market.
