Aston Villa, one of the oldest and most successful football clubs in England, has announced a new three-year partnership with BK8, a leading online gaming and entertainment company. The deal will see BK8 become the front-of-shirt sponsor for the Premier League club, starting from the 2021/22 season.
The partnership is a significant milestone for both Aston Villa and BK8, as it marks the first time that the online gaming company has entered into a front-of-shirt sponsorship deal with a Premier League club. For Aston Villa, the deal represents a major boost to their commercial revenue, which will help the club to invest in new players and facilities.
Under the terms of the agreement, BK8’s logo will appear on the front of Aston Villa’s home and away shirts, as well as on training wear and other club merchandise. The logo will also be prominently displayed at Villa Park, the club’s home stadium, and on Aston Villa’s digital platforms.
Commenting on the partnership, Aston Villa’s Chief Commercial Officer, Nicola Ibbetson, said: “We are delighted to welcome BK8 as our new front-of-shirt sponsor. This is a significant partnership for Aston Villa, and we are excited to work with BK8 to help grow their brand in the UK and around the world.”
For BK8, the partnership with Aston Villa is part of the company’s strategy to expand its presence in the UK market. The online gaming company has already established a strong reputation in Asia, where it offers a wide range of sports betting and casino games.
“We are thrilled to partner with Aston Villa, one of the most iconic football clubs in England,” said a spokesperson for BK8. “This is a fantastic opportunity for us to showcase our brand to football fans around the world and to demonstrate our commitment to providing the best possible gaming experience.”
The announcement of the partnership has been met with a positive response from Aston Villa fans, who have praised the club for securing a major sponsorship deal ahead of the new season. Many fans have also expressed their support for BK8, and have welcomed the company’s commitment to investing in the club.
Overall, the partnership between Aston Villa and BK8 is a significant development for both parties, and is likely to have a positive impact on the club’s commercial revenue and global profile. With the new Premier League season set to kick off in August, fans will be eagerly anticipating the first glimpse of Aston Villa’s new BK8-sponsored shirts.
