888 Affiliates, one of the leading online gaming affiliate programs, has recently announced that it will be halting all acquisition partnerships for the UK casino and sports-betting industry. This decision comes in response to the UK Gambling Commission’s (UKGC) new regulations on affiliate marketing, which will be implemented on October 31, 2018.
The new regulations require all affiliates to be licensed by the UKGC and to comply with strict advertising standards. This means that affiliates will have to ensure that their marketing materials are not misleading or deceptive, and that they do not target vulnerable individuals or children.
In light of these new regulations, 888 Affiliates has decided to halt all acquisition partnerships for the UK casino and sports-betting industry until it can ensure that its affiliates are fully compliant with the new rules. The company has stated that it is committed to maintaining high standards of responsible gaming and advertising practices, and that it will work closely with its affiliates to ensure that they are fully compliant with the new regulations.
This decision by 888 Affiliates is a significant one, as the company is one of the largest affiliate programs in the online gaming industry. It is also a reflection of the growing importance of responsible gaming and advertising practices in the industry, as regulators around the world continue to tighten their grip on the sector.
The UKGC’s new regulations are part of a wider trend towards greater regulation of the online gaming industry. In recent years, regulators in a number of countries have introduced new rules and guidelines aimed at protecting consumers and promoting responsible gaming practices.
While these regulations may present challenges for affiliates and operators in the short term, they are ultimately a positive development for the industry as a whole. By promoting responsible gaming and advertising practices, regulators are helping to build a more sustainable and trustworthy industry that can continue to grow and thrive in the years ahead.
